{"id":140,"date":"2021-12-23T12:14:58","date_gmt":"2021-12-23T12:14:58","guid":{"rendered":"https:\/\/demosites.royal-elementor-addons.com\/nature-v1\/?page_id=140"},"modified":"2025-10-06T14:27:40","modified_gmt":"2025-10-06T14:27:40","slug":"rolunk","status":"publish","type":"page","link":"https:\/\/corporateart.hu\/en\/rolunk\/","title":{"rendered":"About Us"},"content":{"rendered":"
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About Us<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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The Association is a non-profit organization operating under the auspices of the Art is Business Association, and offers a community to companies that see strategic value in building and maintaining fine and contemporary art collections.<\/p>

In Hungary, in the 1990s and 2000s, a group of business people made fantastic commitments, committing themselves to collecting classical, modern and contemporary Hungarian fine art. This resulted in the creation of several corporate collections of art historical value. Most of these were built and utilized with good intentions and conscious operation. Unfortunately, dating from 2008, the importance of these collections has faded and most of them have sunk into oblivion.<\/p>

Art is Business<\/strong>, as an independent organization, has been working on the connection between business and art life since 2019. Since 2022, it has consciously tried to communicate the topic of corporate collections more and more loudly in its media, with publications, training courses, smaller events and conferences. Representatives of several international corporate collections have already visited Hungary at its invitation.<\/p>

This is also why Art is Business collaborates with the Netherlands Association of Corporate Collections and the International Association of Corporate Collections of Contemporary Art.\u00a0<\/p>

The Association of Corporate Collections was created with the aim of showing the universal Hungarian world of fine arts to the decisive shapers of corporate life and to make the actors see the benefits of collecting. In this way, it can bring a new color to employer branding, corporate branding, wellbeing, ESG, CSR, and the strengthening of a responsible and value-mediating corporate image.\u00a0<\/p>

The Association aims to prioritize genuine professional art consulting and therefore to show its members as diversely as possible how to build collections.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

R\u00f3lunk A Sz\u00f6vets\u00e9g egy nonprofit szervezet, amely az Art is Business Egyes\u00fclet \u00e9gisze alatt tev\u00e9kenykedik, \u00e9s azon v\u00e1llalatoknak k\u00edn\u00e1l k\u00f6z\u00f6ss\u00e9get, akik a k\u00e9pz\u0151m\u0171v\u00e9szeti gy\u0171jtem\u00e9nyek \u00e9p\u00edt\u00e9s\u00e9ben \u00e9s gondoz\u00e1s\u00e1ban strat\u00e9giai \u00e9rt\u00e9ket l\u00e1tnak. Magyarorsz\u00e1gon a kilencvenes-k\u00e9tezres \u00e9vekben fantasztikus v\u00e1llal\u00e1sokat tett az \u00fczleti \u00e9let egy csoportja, elk\u00f6telez\u0151dtek a klasszikus, modern \u00e9s kort\u00e1rs magyar k\u00e9pz\u0151m\u0171v\u00e9szet gy\u0171jt\u00e9se mellett. \u00cdgy t\u00f6bb, m\u0171v\u00e9szett\u00f6rt\u00e9neti \u00e9rt\u00e9kkel b\u00edr\u00f3 v\u00e1llalati gy\u0171jtem\u00e9ny is l\u00e9trej\u00f6tt. Ezeket a legt\u00f6bben j\u00f3 c\u00e9llal \u00e9s tudatos m\u0171k\u00f6d\u00e9s mellett \u00e9p\u00edtett\u00e9k \u00e9s hasznos\u00edtott\u00e1k. A 2008-t\u00f3l dat\u00e1lva sajnos ezen gy\u0171jtem\u00e9nyek fontoss\u00e1ga elhalv\u00e1nyult \u00e9s a legt\u00f6bbsz\u00f6r a feled\u00e9s hom\u00e1ly\u00e1ba is mer\u00fclt. Az Art is Business, f\u00fcggetlen szervezetk\u00e9nt 2019-t\u0151l az \u00fczleti \u00e9s a m\u0171v\u00e9szeti \u00e9let \u00f6sszekapcsol\u00f3d\u00e1s\u00e1n dolgozik. 2022 \u00f3ta tudatosan igyekszik a v\u00e1llalati gy\u0171jtem\u00e9nyek t\u00e9mak\u00f6r\u00e9t egyre hangosabban kommunik\u00e1lni a m\u00e9dium\u00e1ban, kiadv\u00e1nyokkal, k\u00e9pz\u00e9sekkel, kisebb esem\u00e9nyekkel \u00e9s konferenci\u00e1kkal. T\u00f6bb nemzetk\u00f6zi c\u00e9ges gy\u0171jtem\u00e9ny k\u00e9pvisel\u0151i is ell\u00e1togattak h\u00edv\u00e1s\u00e1ra Magyarorsz\u00e1gra m\u00e1r. Ez\u00e9rt is \u00e1pol j\u00f3 viszont az Art is Business a Holland V\u00e1llalati Gy\u0171jtem\u00e9nyek Sz\u00f6vets\u00e9g\u00e9vel, valamint a Nemzetk\u00f6zi V\u00e1llalati Gy\u0171jtem\u00e9nyek Sz\u00f6vets\u00e9g\u00e9vel.\u00a0 A v\u00e1llalati gy\u0171jtem\u00e9nyek sz\u00f6vets\u00e9ge azzal a c\u00e9llal kel \u00e9letre, hogy az egyetemes magyar k\u00e9pz\u0151m\u0171v\u00e9szeti vil\u00e1got megmutassa a v\u00e1llalati \u00e9let meghat\u00e1roz\u00f3 alak\u00edt\u00f3inak \u00e9s megl\u00e1ttathassa a gy\u0171jt\u00e9s el\u0151nyeit a szerepl\u0151kkel. Ez\u00e1ltal \u00faj sz\u00ednfoltot hozhasson be a v\u00e1llalati employer branding, corporate branding, a wellbeing, az ESG, a CSR, valamint a felel\u0151s \u00e9s \u00e9rt\u00e9kk\u00f6zvet\u00edt\u0151 v\u00e1llalati im\u00e1zs er\u0151s\u00edt\u00e9s\u00e9ben.\u00a0 A Sz\u00f6vets\u00e9g c\u00e9lja, hogy a val\u00f3di szakmai m\u0171v\u00e9szeti tan\u00e1csad\u00e1st r\u00e9szes\u00edtse el\u0151nyben \u00e9s ez\u00e9rt min\u00e9l diverzebben mutassa meg a csatlakoz\u00f3knak, hogyan is \u00e9rdemes gy\u0171jtem\u00e9nyeket \u00e9p\u00edteni.<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"footnotes":""},"class_list":["post-140","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/corporateart.hu\/en\/wp-json\/wp\/v2\/pages\/140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/corporateart.hu\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/corporateart.hu\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/corporateart.hu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/corporateart.hu\/en\/wp-json\/wp\/v2\/comments?post=140"}],"version-history":[{"count":95,"href":"https:\/\/corporateart.hu\/en\/wp-json\/wp\/v2\/pages\/140\/revisions"}],"predecessor-version":[{"id":1771,"href":"https:\/\/corporateart.hu\/en\/wp-json\/wp\/v2\/pages\/140\/revisions\/1771"}],"wp:attachment":[{"href":"https:\/\/corporateart.hu\/en\/wp-json\/wp\/v2\/media?parent=140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}